See why RV dealers
are switching to Scout RV.
Premium design, top-of-industry speed, and AI-powered shopping tools — combined to convert more of the traffic you already have. Built for RV dealers.
All Dealers. All Sizes. Lead Increases.
What dealers are actually seeing on Scout
Same ad spend. Same traffic. Better website.
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Every dealer, every size — more leads on Scout.
Leads per month · each dealer's pre-launch baseline vs. their months on Scout
Six of these dealers have a full write-up — those cards link to it. The 2.5× average is blended across nine measured switches, set out dealer by dealer on our comparison pages.
See It In Action
Watch a quick walkthrough of the Scout platform
The Problem
Today's dealer websites are leaving money on the table
The Scout Difference
A platform built to generate leads
Independently reported
“Early statistics show that a single-location dealer selling roughly 90 RVs a year increased its website leads by 3.3 times year over year. An eight-location dealership that sells an average of 950 RVs a year increased leads 3.4 times year over year.”
Two of the dealer results we publish, printed by the RV industry’s trade publication in May 2026 — not numbers we are asking you to take on trust.
One correction to the quote: those figures are units in stock, not annual sales. The results elsewhere on this site use them that way.
Read the RV News articleThe advertising and the website come from one team. ScoutRV is exclusively partnered with Wheeler Advertising — separate companies under common ownership, in dealership advertising since 1991. It is why the ad spend can be held flat on purpose while the site changes underneath it, which is how every result on this site was measured.
How the marketing works →Cost per lead
Dealers on the old platforms pay about twice as much per lead
Not because they spend more. They are buying the same traffic, in the same markets, at the same rates. They pay double because their website turns the traffic they already bought into half as many leads — and cost per lead is division, so those two numbers move together whether anyone is watching or not. Double is also the flattering-to-them end of it: across the legacy sites we have measured, unit page views per lead run from 161 to over 900, and the figure below sits near the bottom of that range rather than the middle of it.
This is the part of the bill a platform actually controls. It is also the part almost nobody on either side of the invoice measures.
Two numbers decide what a lead costs
You can only spend money against one of them.
What you pay for one vehicle page view
Targeting, creative, channel mix, negotiation. This is the number every agency in the category argues about, and the only one a dealer can move by spending differently.
How many vehicle page views it takes to make one lead
Nobody bids on this number and nobody negotiates it. It is whatever your site converts at — and on most dealer platforms it has never been measured at all, let alone reported back to the dealer.
What one lead actually costs you
That is the entire formula. Hold the first number still — same budget, same channels, same traffic — and your cost per lead moves one-for-one with the second one.
So there is nothing to argue about in the mechanism. Same vehicle page views, more leads out of them, therefore proportionally less cost per lead. That is not a forecast and not a model — it is the same division done twice. The only question worth asking is how far the second number actually moves, which is measurable, and which is what the rest of this section is.
Vehicle page views per lead, measured on both platforms
The same unit on both sides: how many vehicle page views it took to produce one lead. Nothing here depends on what anyone paid for them.
Blended across 3.37 million vehicle page views and 16,142 leads · 161 to over 900 across the sites we measured; we publish the low end
Blended across 2.1 million vehicle page views and 19,560 leads · 90 days
One dealer, measured on both sides of the switch
204 views per lead before, 109 after
| Previous platform | On ScoutRV | |
|---|---|---|
| Vehicle page views per lead | 204 | 109 |
| Leads from the same traffic | 1.0× | 1.9× |
| Cost per lead, at an identical cost per view | 1.0× | 0.53× |
Same store, same market, same inventory, and — the part that matters — the same lead definition counted the same way on both sides of the launch. Before-and-afters usually fall apart on that last point, because a platform that starts counting a chat message as a lead can produce any multiple you like. Here the definition was held still and the website was the only thing that changed.
How this squares with the rest of what we publish. The lead lift on our comparison pages is 2.5× blended across nine dealers, range 1.6× to 3.4×. That figure counts leads. This one counts leads per vehicle page view, so any traffic a dealer gained after launching is divided straight back out of it. 1.9× is the same effect with the traffic held constant, and it is the smaller of the two — which is exactly why it is the one we use to talk about cost. We would rather you check the arithmetic and find us understating it.
It also agrees with the same fact stated the other way up. As a rate, the platforms dealers move to us from turn roughly 0.2% to 0.5% of vehicle page views into a lead; on Scout it runs closer to 1% of vehicle page views. The denominator matters: a session-based conversion rate is a different number. Two routes to the same doubling, which is more reassuring than either on its own — and a rate is the version worth checking on your own site, because it does not move when your traffic does.
Work out your own number in thirty seconds. Take last month’s vehicle page viewsfrom your analytics and divide by the leads you actually received. You now know your half of the formula, and you did not need anyone’s permission or a proposal to get it. If the answer lands anywhere near two hundred, your website is the expensive part of your marketing — not your budget, and not your sales team.
Where these come from. 108 — 2.1 million vehicle page views against 19,560 leads across dealers on ScoutRV over 90 days. 210 — 3.37 million vehicle page views against 16,142 leads on dealer websites measured before those dealers moved to ScoutRV. Individual legacy sites we have measured run from 161 to over 900 views per lead, so 210 sits deliberately near the bottom of the observed spread rather than at the middle of it: the high end would produce a far more flattering comparison than we are willing to present as typical, and the sites at that end also tended to count leads more narrowly, which inflates the ratio for reasons that have nothing to do with the platform. One of these dealers has been measured on both sides of the switch on an identical lead definition: 204 views per lead before, 109 after. Cost-per-lead statements are the arithmetic consequence of those ratios at an unchanged cost per view; they are not a claim about media rates, which we do not hold constant for anyone and do not attribute to the platform. Drawn from a selected sample of dealer accounts and websites over the periods stated. Results vary by market, inventory and budget.
Frequently Asked
Everything dealers ask before they sign
What’s included in a Scout RV demo?+
A live walkthrough of the platform: plain-English inventory search, the 24/7 concierge, the multi-step lead forms, the visual editor and the analytics. Bring one month of unit detail page views and one month of deduplicated unique leads from your current site and we will divide them with you on the call — near 108 views per lead and your site is converting well, near 210 or worse and it is the constraint rather than your traffic. We will tell you which, including when the answer is that you should stay where you are.
How is Scout RV priced?+
Every dealer gets the whole platform. No tiers, no feature gates, and nothing on the platform pages held back as an upsell — what sets the price is the size of the group, essentially how many rooftops we are building and running. We price per dealership rather than off a public rate card, so you get a real number for your store on the first call rather than at meeting three. Hosting, CDN, bandwidth and migration are included; managed SEO campaigns and paid media are not.
What happens to our SEO and our existing URLs when we move?+
The redirect map is built from six months of your own Search Console click data before anything is published. Every old URL gets a 301 to its closest equivalent — every one, not most of them — unit detail pages are matched one-to-one by stock number, which is the only identifier that survives a platform change, and any page carrying real click volume keeps its existing title, description and copy rather than being regenerated. Expect two to four weeks of softness while Google re-crawls, then a return to baseline; a permanent loss almost always traces to missing redirects rather than to the new platform.
Can our team edit the site without calling support — and what still needs you?+
Pages, banners, promotions, content sections, images, staff, hours and landing pages are drag-and-drop from launch day, previewed before they publish and reversible. The standard we hold ourselves to is that a manager can put a weekend sale live on a Thursday afternoon without contacting anyone. What is not self-serve: structural changes, integrations, redirects and anything touching inventory feeds — those go to a named account rep and land the same day rather than into a ticket queue.
How is performance measured after launch?+
Against your own pre-launch baseline from your own analytics, counted the same way on both sides of the switch so the lead definition cannot drift across the boundary. That is how the nine published results were produced: 2.5× more unique leads in the first 30 days at flat ad spend, range 1.6× to 3.4×, only one of the nine below 2× and that one published alongside the rest. Sessions are reported next to leads on purpose — one of those dealers tripled unique leads on 11% more sessions, which is what makes it a conversion result rather than a media one.
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Your competitors are already making the switch
The dealers winning in 2026 aren't spending more on ads — they're converting more of the traffic they already have.
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