Measured results
What actually happened to lead volume
Every figure below is month one on the new site against that dealer's own pre-launch baseline. No industry benchmarks, no projections, and one result that came in below our average.
The largest group on the platform, and the one with the least room to improve — they were already running a strong operation. They still tripled monthly unique leads without increasing ad spend.
A large inventory relative to the number of rooftops, which is the shape where inventory findability matters most. Fixing how shoppers search a 800-unit catalogue was most of the story.
A modern-looking site that was not converting. The clearest illustration on this page that design quality and lead volume are separate problems.
Close to the platform average, and the most representative result on this page for a mid-size group. Roughly one lead a day for every 35 units in stock.
The smallest dealer on this page, measured against a three-year average rather than a single month — which makes it the hardest baseline to beat by luck.
A 1.6× lift — real, but the weakest of the nine results behind the 2.5× we publish. It is on this page because a case-studies section that only shows the wins is not evidence, it is advertising.
Unique leads in the first full month on the new site, measured against that dealer’s own pre-launch baseline. Figures are supplied by the dealer’s analytics and CRM, not modelled. The dealership is not named because we do not publish a client’s numbers under their name without written clearance.
Independently reported
“Early statistics show that a single-location dealer selling roughly 90 RVs a year increased its website leads by 3.3 times year over year. An eight-location dealership that sells an average of 950 RVs a year increased leads 3.4 times year over year.”
Two of the dealer results we publish, printed by the RV industry’s trade publication in May 2026 — not numbers we are asking you to take on trust.
One correction to the quote: those figures are units in stock, not annual sales. The results elsewhere on this site use them that way.
Read the RV News articleMethod
About these numbers
Why are the dealerships not named?+
We do not publish a client’s lead volume under their name without written clearance, and most dealers would rather their competitors did not know what their website produces. Scale, inventory count, previous platform and launch month are all real.
Do you publish results that came in below your average?+
Yes — the weakest result we have is on this page, at 1.6×. It is the only one of the nine we publish that came in below 2×; the rest run from 2.1× to 3.4× against a 2.5× average. A results page showing only the top half would not be evidence of anything, and the reason that one underperformed is diagnosable in advance rather than mysterious.
What counts as a unique lead?+
One identifiable person with usable contact information, deduplicated across forms and sessions, delivered to the dealer’s CRM. A shopper who fills in two forms is one lead, not two.
Want to know what your baseline could do?
Share your current analytics and we will estimate the lift for your RV dealership on the call.
Request a Demo