1 location · ~140 units · February 2026
47 to 106 leads: a single-location RV dealer’s first month
The smallest dealer on this page, measured against a three-year average rather than a single month — which makes it the hardest baseline to beat by luck.
unique leads per month
The situation
One store, about 140 units, and a monthly lead figure that had been stable at roughly 47 for three years. That stability is what makes this the most rigorous comparison on the page: a three-year average cannot be beaten by a good month.
A dealer this size has no marketing department. Whatever the platform does not do automatically does not get done.
What changed
Most of the lift came from things that required nothing from the dealer: conversion-built unit pages, multi-step forms with partial capture, and the concierge covering hours the store is closed.
The visual editor mattered more here than at any group on this page — not because they redesign often, but because a one-store dealer who has to file a ticket to change a promo price simply does not change it.
The result
106 unique leads in the first full month against a three-year average of 47 — 2.25×, a little under the 2.5× we publish and well inside the 1.6× to 3.4× range behind it.
Unique leads in the first full month on the new site, measured against that dealer’s own pre-launch baseline. Figures are supplied by the dealer’s analytics and CRM, not modelled. The dealership is not named because we do not publish a client’s numbers under their name without written clearance.
Detail
Questions about this result
Is Scout worth it for a single-location dealer?+
This dealer more than doubled their leads without adding headcount or ad spend, so on those numbers yes. The honest caveat is that the platform costs what it costs regardless of store size — bring your current lead volume to the demo and we will do that arithmetic with you rather than for you.
How much of our time does launch take?+
Three things, and everything else is ours: branding assets, the content decisions only you can make, and one review pass on a staging URL before we go live. Inventory, existing page content and the redirect map are built for you, and most dealers are live 3–5 weeks after kickoff. This dealer had no marketing department, which is the point — a platform that needs one does not work at this size.