Pricing
What an RV dealer website costs
Nobody in this category will tell you what a dealer website costs, and after enough vendor calls that starts to feel like a tactic. It mostly is not — pricing genuinely varies with the size of the operation — but refusing to explain even the shape of it wastes everyone’s time.
So here is the honest version. We price per dealership rather than off a public rate card, which means we are not going to print a number on this page that would be wrong for most of the people reading it. What we can do is tell you exactly what moves that number, what you get for it, and what you will still be paying someone else for.
What moves the number
Number of locations
Each rooftop needs its own landing pages, location-scoped inventory, local search presence and lead routing. A four-store group is genuinely four times more site than a single store, and pricing reflects that.
Inventory volume
A 900-unit catalogue costs more to serve, enrich and feed to marketplaces than a 100-unit one. This is the driver dealers underestimate most.
Number of outbound feeds
Every marketplace you list on is a mapped, monitored feed. Two is different from seven.
Migration complexity
A dealer with hundreds of indexed pages and ten years of accumulated SEO equity needs a far more careful redirect map than a dealer with thirty pages. It is worth understanding where your site sits on that scale before any conversation about scope.
Included for every dealer
The whole platform, not a tier
- The full platform — every feature on the platform pages, not a tiered subset
- Migration from your current site, including a 301 redirect for every old URL
- RV spec-library enrichment on your inventory
- DMS and CRM integration
- Outbound marketplace feeds with staleness monitoring
- A named account rep with same-day turnaround on changes
- The visual editor, with as many logins as you need
- Platform-level technical SEO and on-page SEO for core pages
- Analytics and AI insights
- Hosting, CDN, SSL and ongoing platform updates
Not included
What you will still pay someone else for
Platform-level technical SEO and on-page SEO for every core page are built in. Ongoing keyword campaigns, link building and content retainers are not — if you need those, keep or hire an agency.
We do not buy your Google Ads or Meta media. Scout gives your agency cleaner conversion data to work with; it does not replace them.
Your core pages and inventory landing pages are included. Bespoke campaign microsites are scoped separately.
Scout integrates with them. The contracts stay yours, which also means you keep them if you ever leave us.
How to work out whether it pays for itself
Do not start from the invoice. Start from three numbers you already have: unique leads per month, your closing rate on web leads, and your average gross on a unit. Multiply them and you have what your website currently contributes.
Our published average is a 2× lift in unique leads in the first 30 days, measured against the dealer’s own pre-launch baseline. Apply that lift to your own three numbers — not to ours. A dealer at 40 leads a month and a dealer at 400 are having very different conversations about the same platform.
Bring those numbers to the demo and we will do that arithmetic with you in the open, against a real figure for your dealership rather than a published average. That includes the version where the answer is that you should stay where you are.
Questions
Pricing questions
Why will you not publish a price?+
Because a single number would be wrong for most dealers reading this page, and a fake "from $X" range is worse than saying nothing. What we will do is give you a real number on the first call rather than after three meetings.
Is migration included?+
Migrating your existing site — content, inventory and a 301 redirect for every old URL — is part of what we do when a dealer comes across. How much work that is depends on the size of your current site, which is one of the things we establish on the first call.
What is the contract length?+
Ask on the call, and ask every vendor you are evaluating the same question — along with what happens to your site and your domain if you leave. Those answers tell you more about a vendor than any other part of the commercial conversation.
Is a multi-location group quoted per store?+
A group is treated as a group rather than as a stack of separate sites. Locations are one of the factors, but the shape of the arrangement is a group arrangement.
What happens to our data if we leave?+
Your inventory, your leads and your domain are yours. You can export your lead history, and your DMS, CRM and marketplace contracts were never ours to hold.
Are there overage charges on traffic?+
No. Hosting, CDN and bandwidth are included — a good month for your website should not produce a bigger bill.
Get a real number on the first call.
Bring your lead volume and we will work through whether it makes sense for your RV dealership.
Request a Demo