Resources
Guides for RV dealers who want more out of the same traffic
Written to be useful whoever built your website. If you read one of these, act on it and never speak to us, it did its job.
August 2026
The RV dealer website problem
Three things are wrong with almost every RV dealership website, and they are the same three things at almost every dealership. None of them is a design problem.
August 2026
The best RV dealer website platforms in 2026
Six platforms and six criteria you can check without taking anyone’s word for it — plus the one criterion that actually separates them, which is what the site does with the traffic you already pay for.
August 2026
How many unit page views does it take to produce one lead?
Nobody in this category publishes conversion benchmarks, so there is no way for a dealer to know whether their site is normal. Here is ours, with the methodology.
August 2026
How to get more leads from your RV dealership website
Most dealers trying to fix lead volume buy more traffic. The cheaper fix is almost always conversion — here is how to find out which of the two you actually have.
August 2026
RV dealer website SEO: what actually moves the needle
Most SEO sold to RV dealers is content nobody searches for. Here is the short list of things that produce leads, in order.
August 2026
Switching RV website platforms without losing your rankings
Changing website vendors is where dealerships lose years of SEO. It is entirely avoidable, and it comes down to about six questions you should ask before signing.
August 2026
RVDA Convention & Expo 2026: a dealer’s planning guide
The six education tracks, how to choose between them, and what to actually ask a vendor on the floor.
August 2026
The Website that’s Tripling Leads — our RVDA 2026 workshop
A Digital Marketing/BDC session on the two leaks between an ad budget and a lead count.
August 2026
The case against Scout
Footprint, no bundled CRM, how we count leads, and how new we are — answered straight, including the ones we lose.