Stop throwing money against the wall and hoping for more leads. Poor lead generation comes down to two leaks: paying too much to bring shoppers in, and losing them on a site that does not convert.
The right marketing partner drives qualified traffic to the right places at the right cost. The right website then converts that same traffic in half the page views. When lower-cost traffic meets a higher-converting site, the budget you already have produces substantially more leads without another dollar of ad spend.
What you leave with
- 1A blueprint for increasing leads on the exact marketing budget you have today.
- 2How to drive qualified traffic to the right places at the right cost, so you stop overpaying for shopper clicks.
- 3How to convert shoppers in half the page views by removing the website friction that drains lead flow.
Who is presenting
- Claire Wheeler — Executive Vice President, Wheeler Advertising. Previously EVP at Doner Advertising, leading the agency team on Ford FDA Group and Mazda North America dealer marketing.
- Conner Rusch — Director of Operations at Wheeler Advertising, and the creator of Scout, the RV dealer website platform.
The number behind the title
Bring one figure and the hour is worth more: your unit detail page views divided by your unique sales leads, for a single month. It is the only measure in this category that is independent of how much traffic you buy, and the session is built around it.
Conner Rusch is Director of Operations at Wheeler Advertising, where he leads the team behind the Scout dealer website platform. He started the project after hearing the same thing from RV dealers over and over — the traffic was there, the leads were not. Scout now runs across 60+ rooftops, and RV News interviewed him about it in May 2026.