8 locations · ~950 units · March 2026
264 to 898 unique leads: an eight-location RV group’s first month
The largest group on the platform, and the one with the least room to improve — they were already running a strong operation. They still tripled monthly unique leads without increasing ad spend.
unique leads per month
The situation
Eight rooftops, roughly 950 units in stock, and a marketing operation that was already working. This is the important part of the story: the group was not in trouble. They had traffic, they had a functioning site on InteractRV, and they had a baseline of 264 unique leads a month that most dealers would be happy with.
That is exactly why the result matters. It is easy to double a number that is broken. Doubling one that is already healthy is a different claim, and it is the one we would want to see if we were the dealer.
What changed
The traffic did not. No additional ad budget went in, and the campaigns running before launch kept running after it. What changed was what happened to a shopper once they arrived.
Three things carried most of the lift. Multi-step forms that capture usable contact data even when a shopper abandons halfway. Plain-English inventory search, so a shopper looking for a specific floorplan finds it instead of paging through filters. And a 24/7 concierge handling the after-hours traffic that a dealer this size accumulates every night and previously lost.
- Location-scoped inventory and per-store landing pages, so each rooftop competes in its own local search results
- Per-location lead routing into the group’s existing CRM
- Group-level analytics that roll the eight stores up without flattening them
The result
898 unique leads in the first full month against a 264 baseline — a 3.4× lift, on the same spend, from the same traffic.
The number we would ask about if we were reading this sceptically is lead quality, and it is the right question. These are unique leads with usable contact information, deduplicated, delivered into the group’s CRM. Not form loads, not sessions, not chat opens.
Unique leads in the first full month on the new site, measured against that dealer’s own pre-launch baseline. Figures are supplied by the dealer’s analytics and CRM, not modelled. The dealership is not named because we do not publish a client’s numbers under their name without written clearance.
Detail
Questions about this result
Did their ad spend increase?+
No. Budget and campaigns were unchanged across the launch. The lift came from conversion on traffic they were already paying for, which is the only kind of lift that improves cost per lead rather than just raising the total.
Is a 3.4× lift typical?+
No — our published average is 2×, and we would rather you hold us to that. This group sits at the top of the range. A dealer whose current site is already converting well should expect something closer to the average, and this group beating it anyway is the genuinely surprising part.
How is "unique lead" defined?+
One identifiable person with usable contact information, deduplicated across forms and sessions, delivered to the CRM. A shopper who fills in two forms is one lead.