4 locations · ~600 units · March 2026
215 to 505 unique leads: a four-location RV group’s first month
Close to the platform average, and the most representative result on this page for a mid-size group. Roughly one lead a day for every 35 units in stock.
unique leads per month
The situation
Four rooftops, roughly 600 units, and a group that had grown by acquisition — which meant four stores with different local reputations sharing one website that treated them as interchangeable.
The specific cost of that is local search. A group site that presents four locations as one brand competes for one set of local results instead of four.
What changed
Each store got its own location landing page, its own scoped inventory, and its own local search presence — while the group kept a single site and a single admin.
Lead routing followed the same logic: a shopper enquiring on a unit at one store reaches that store’s team, not a central inbox that redistributes by hand.
- Per-location landing pages with location-scoped inventory
- Per-store lead routing into the group CRM
- Location-aware search so a shopper filtering by store sees accurate counts
The result
505 unique leads in month one against 215 — 2.3×. Roughly one lead a day for every 35 units in stock, which is the benchmark we use when a mid-size group asks what to expect.
Unique leads in the first full month on the new site, measured against that dealer’s own pre-launch baseline. Figures are supplied by the dealer’s analytics and CRM, not modelled. The dealership is not named because we do not publish a client’s numbers under their name without written clearance.
Detail
Questions about this result
What is the "one lead per 35 units" benchmark?+
A rough planning figure from mid-size groups on the platform: expect about one unique lead per day for every 35 units you carry. It is a sanity check for what a site should produce, not a guarantee — market, spend and inventory mix all move it.
We grew by acquisition and our stores have different names. Does that work?+
Yes. Locations can carry their own names, branding and landing pages under one platform, which is usually better for local search than forcing a single identity onto stores that built their reputations separately.
Does each store need its own admin login?+
Only if you want it that way. Permissions are per-user and can be scoped to a location, so a store manager sees their rooftop and the group sees everything.