Analytics that answer the question you actually asked

Unit-level, not just site-level

Sessions and bounce rate tell you nothing about a specific coach sitting on the lot. Scout reports at the unit level: how many people looked, how many enquired, how that compares with similar units, and how many views it has historically taken to sell something like it.

That turns analytics into a merchandising tool. A unit with heavy traffic and no leads has a price or photo problem; a unit with no traffic has a findability problem. Those are different fixes and the data separates them.

Attribution that survives the click

Lead sources are tracked properly — paid search separated from display, campaign parameters preserved through the session, click-to-call attributed rather than lost. If you are spending on media, this is what tells you which half is working.

AI insights on top

Rather than making you assemble the story, the platform surfaces it: what changed this week, which units are underperforming their traffic, where lead volume moved and why. It is the reporting layer, not a replacement for your own judgement.