The Dealer Spike alternative for RV dealers

What Dealer Spike is

Dealer Spike is one of the largest dealer website and digital-marketing providers in North America, serving RV, powersports, marine, trailer, agriculture and heavy-equipment dealers. Alongside websites it sells SEO, paid search, reputation and other managed marketing services.

What Dealer Spike offers

Stated from public information about the company, so you can weigh it yourself:

• Serves RV, powersports, marine, trailer, agriculture and heavy-equipment dealers from one vendor.
• Sells websites alongside SEO, paid search and reputation management as a bundle.

Why dealers tell us they move

What follows is what dealers said when they switched. It is reported experience, not a measurement we made of Dealer Spike’s product — we are careful about that distinction and you should be sceptical of any vendor who is not.

• Turnaround on site changes. This is the single most common thing dealers raise with us — not that changes are impossible, but that they route through a ticket queue and land in weeks rather than the same day.
• Template familiarity. Dealers tell us their site looks like the other dealers in their market, because it does — that is what a large templated platform produces.
• Lead volume from the traffic they already had. Dealers who switch are usually not trying to buy more traffic; they are trying to convert the traffic they are already paying for.

What actually changes

Across active dealer groups, the average is a 2× lift in unique leads per day in the first 30 days, measured against each dealer’s own pre-launch baseline rather than an industry benchmark.

We publish the individual results behind that average, including one that came in below it — because an average with no bottom half is not an average.