Dealer Spike
The Dealer Spike alternative for RV dealers
Dealer Spike is the incumbent in this category. This page is a straight account of what changes when an RV dealer moves to ScoutRV, written for someone who is already looking.
What Dealer Spike is
Dealer Spike is one of the largest dealer website and digital-marketing providers in North America, serving RV, powersports, marine, trailer, agriculture and heavy-equipment dealers. Alongside websites it sells SEO, paid search, reputation and other managed marketing services.
What Dealer Spike sells
Stated from public information, so you can weigh it yourself. Note that this is scope — what is on the price list — which is a different question from what any of it does to your lead volume:
- Serves RV, powersports, marine, trailer, agriculture and heavy-equipment dealers from one vendor.
- Sells websites alongside SEO, paid search and reputation management as a bundle.
Where ScoutRV differs
Six verticals from one codebase is a scale story, not a dealer story. Every feature they ship has to make sense for a heavy-equipment yard and a marine dealer before it reaches you, which is why the RV-specific mechanics — floorplan search, unlock-to-convert pricing, towing-aware filtering — arrive late or not at all. We build for one category and ship to it directly. On the bundle: buying the site and the marketing from the same vendor only helps if that vendor is measured on the leads, not on the retainer.
Why dealers tell us they move
What follows is what dealers said when they switched. It is reported experience, not a measurement we made of Dealer Spike’s product — we are careful about that distinction and you should be sceptical of any vendor who is not.
- Turnaround on site changes. This is the single most common thing dealers raise with us — not that changes are impossible, but that they route through a ticket queue and land in weeks rather than the same day.
- Template familiarity. Dealers tell us their site looks like the other dealers in their market, because it does — that is what a large templated platform produces.
- Lead volume from the traffic they already had. Dealers who switch are usually not trying to buy more traffic; they are trying to convert the traffic they are already paying for.
Side by side
ScoutRV compared with Dealer Spike
Where a cell says Not published, that vendor does not publish the information and we are not going to invent it. Where it says Varies by package, it genuinely differs by tier — ask them directly.
| ScoutRV | Dealer Spike | |
|---|---|---|
| Google Lighthouse performance | 96 mobile / 82 desktop — #1 in the RV dealer-platform category | Not published |
| Plain-English inventory search | Included — "30ft bunkhouse under $45k, sleeps 6" returns real units | Not published |
| AI shopping concierge | Included, 24/7, hands off to your team with full context | Not published |
| Partial lead capture | Multi-step forms surface usable contact data from incomplete submissions | Not published |
| Dedicated account rep | Every dealer, named, who knows your store | Varies by package |
| Turnaround on site changes | Same day | Varies by package |
| DMS + CRM integration | All major RV DMS and CRM providers — no manual uploads | Varies by package |
| Dealer-editable site | Drag-and-drop visual editor your team runs without us | Varies by package |
Verify our column rather than trusting it. Ask us for three live customer URLs and run them through Google PageSpeed Insights on mobile — and ask Dealer Spike for the same.
What actually changes
Across nine dealers who switched to us, the average is a 2.5× lift in unique leads in the first 30 days, measured against each dealer’s own pre-launch baseline rather than an industry benchmark. The range is 1.6× to 3.4×.
These are the dealers with clean, comparable data on both sides of a switch, not the whole customer base — the platform runs 60+ rooftops. We publish every individual result behind that average, including the weakest one — an average with no bottom half is not an average. For what it is worth, only one of the nine came in below 2×.
Common questions
Switching from Dealer Spike
Is ScoutRV cheaper than Dealer Spike?+
We price per dealership rather than off a public rate card, so a straight comparison depends on which Dealer Spike package you are on and what is bundled into it. The number worth comparing is not the invoice, though — it is what a lead costs you. On the platforms dealers move to us from we measure around 210 vehicle page views per lead; on Scout it runs around 108, and one dealer measured on both sides of a switch on an identical lead definition went from 204 to 109. Hold your media spend still and halve the traffic it takes to produce a lead, and cost per lead halves with it. Bring your current invoice and your analytics to the demo and we will do both halves of that arithmetic in the open.
What happens to my SEO if I move off Dealer Spike?+
This is the part most dealers are right to worry about, and it is the part we handle with the most care. Every URL on your old site gets a 301 redirect to its closest equivalent on the new one, mapped from six months of your own Search Console click data, and your highest-traffic pages keep their existing titles and copy rather than being replaced with generated text. Vehicle detail pages are matched one-to-one by stock number.
Can I keep my current domain and email?+
Yes. Your domain moves to us with no interruption, and your email is unaffected — it runs on separate DNS records that we do not touch.
How long does the switch take?+
Most dealers are live 3–5 weeks after kickoff. Inventory, branding and content migrate for you, the redirect map is built from six months of your own Search Console data before anything is published, and your team has the visual editor from launch day. You are not rebuilding your site by hand.
Bring your current invoice and your lead volume.
We will map it against what Scout includes, in the open, on the first call.
Request a Demo